Theories and research traditions in marketing 30.09.2013-30.10.2013

Kurssikuvaus: The aim of this course is to provide the participants with an in-depth overview of major theoretical approaches within marketing.

Pidempi kurssikuvaus: The course provides an in-depth overview and understanding of the major theoretical approaches within marketing. Relevant theories are not only described but also discussed and evaluated. Emphasis is given to the ability to probe into the fundamental assumptions underlying different theoretical perspectives, into the basic questions they try to provide answers for, as well as into their basic limitations. Also how research is carried out in each theoretical tradition is addressed; this not only supports participants' own Ph.D. research but also offers them a systematic overview of the wide-ranging field of academic marketing discipline

Muuta: The course is targeted for all doctoral students in marketing. It covers the needs of those in the early phase of their doctoral research but is valuable also for younger faculty as the course provides a 'state-of-the-art' in the theory development in marketing. The maximum number of students is 25.

All students who want to participate in the course need to register by 28. Aug 2013 to Prof. Rami Olkkonen ( This email address is being protected from spambots. You need JavaScript enabled to view it. ). Please include the following information:
1) name, address, e-mail address, and phone number
2) university, major and state of your studies
3) need for the course/reason to participate in it.
4) supervisor´s recommendation

Note! As the amount of participants is limited and as the course material will be sent for the participants in advance, the registration is binding. In case you have to cancel, please inform us immediately.

APPLICATION FORM (Copy paste into a Word document)

Name:

Contact address:

Phone:

E-mail:

University:

Major:

When officially accepted to doctoral program:

Motives for participating in the course (if necessary, use enclosure):



Thesis topic:

Phase of doctoral dissertation:

Supervisor´s recommendation / to be attached

To be returned as an email attachment to Prof. Rami Olkkonen, email: This email address is being protected from spambots. You need JavaScript enabled to view it. .

Kurssin yhteyshenkilö: Rami Olkkonen

Yhteyshenkilön sähköpostiosoite: This email address is being protected from spambots. You need JavaScript enabled to view it.

Kurssin aikataulu: 30.09.2013-30.10.2013

Paikka: Helsinki, Finland

Kurssin laajuus opintopisteinä: 6

Kurssin tavoitteet: The aim of this course is to provide the participants with an in-depth overview of major theoretical approaches within marketing. After the course, participants should have an overview of areas such as strategic marketing, services and relationship marketing, business-to-business marketing and consumer behaviour.

Kurssin suorittaminen: 1. Lectures, active participation and exercises.
2. Readings of key articles (appr. 600 pages). Please note that you should reserve enough time to prepare for the course (reading-package).
3. As a background literature recommended: Maclaran, Saren, Stern & Tadajewski (2009): The Sage Handbook of Marketing Theory. London: Sage Publications.

Marketing as a scientific discipline (Kristian Möller, Mon 30.9.)
Research on consumer behavior (John Schouten & Diane Miller, Tue 1.10.)
Research on business-to-business marketing (Luis Araujo, Wed 2.10.)
Research on services and relationship marketing (Aino Halinen-Kaila & Tore Strandvik, Tue 29.10.
Research on strategic marketing management (Jaakko Aspara & Jukka Luoma, Wed 30.10.)

4. A written essay on the theoretical stream which is linked participant’s own research area.

Kurssin arviointi: Examination of course material, active student participation; group/ individual tasks through preparation of mini-presentations of given problems/articles.

Kohderyhmä: The course is targeted for all doctoral students in marketing. It covers the needs of those in the early phase of their doctoral research but is valuable also for younger faculty as the course provides a 'state-of-the-art' in the theory development in marketing. The maximum number of students is 25.

Kurssin pääluennoitsijana toimii: Professor Kristian Möller